Posted on May 11, 2018

Ask an Expert: What is the Perfect Organisational Culture

Hi George, we hear a lot about the culture of Google and Apple and Facebook (up until a few weeks ago:-))
I always wondered if there is a perfect Organisational Culture?

Question sent by Beatrice J. and answered by our expert George Lupascu Pruna.

Hi Beatrice, thank you for reaching out to me.

Let’s use a metaphor to illustrate the answer to your question: “What’s the perfect temperature for water?” well that depends on outside factors and the purpose you have for that water. Boiling water isn't suited for a shower, cold water isn't suited to cook pasta. There is not a perfect one-size-fits-all solution.

With Organisational Culture the same is true, it needs to fit with your strategy, your goals and external factors. This is the fastest way to own your organisational culture and make it work for you, and not against you or your purposes.

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So, is there a perfect organisational culture?

There is, but not in the normative static way, meaning that what might be perfect for your organisation, might be dysfunctional for other organisations. Regardless of the fact that they are in the same industry and in the same country. Equally, what is perfect for you now, might be dysfunctional for your organisation in two years when the environment or your goals will have changed.

It is essential to establish what we mean by “Organisational Culture”. Prof. Hofstede has defined it as “the way in which people in an organisation relate to each other, their work and the outside world, in comparison with other organisations”. As simple as that.

In order to determine what is your perfect organisational culture, you need to start with a goal; you need to want something from your organisation.

These goals can range from

  • driving innovation,
  • ensuring a successful M&A,
  • increasing your presence in the market,
  • driving breakthrough sales,
  • stabilising your organisation after an M&A, or after a rapid growth, 
  • getting people to be more cost conscious.

Read more: The 6 signs that your organisational Culture is not working. 




George Lupascu-Pruna is an accredited practitioner in Intercultural Management and Organisational Culture and has delivered projects with Hofstede Insights in different parts of the world including: Ukraine, Romania, Latvia, France and Finland, and having participants from all over the world.

His projects are ranging from Increasing Awareness on Cultural Differences overall and eliminating the communication barriers between professionals from different cultures working together (Japan, Korea, India, Romania, Ukraine, Canada, USA, Finland, UAE, etc), all the way to Scanning and Diagnosing Corporate Cultures of different organisations in different spheres of work and different departments.

George has a Master’s degree in Corporate and Leadership Psychology and a Bachelor’s degree in Industrial Automation Engineering. George focuses on making the vague concepts of National Culture, Organisational Culture and Organisational Culture very tangible and useful for the goals of his clients.


a team collaborating toward the same goal supporting the strategy of the organisation and the Organisational Culure